Bell warrants to the original purchaser of each new Bell helmet purchased from Bell that the helmet when new is free of defective materials and workmanship. Any claim under this warranty must be made when the defect is first discovered, and in no event more than five years after date of purchase. At Bell’s option, Bell may repair or replace the helmet. Bell’s liability under this warranty shall not exceed the original purchase price. Bell expressly disclaims any liability for incidental or consequential damages.